Every power washing business has a hidden goldmine — past customers. These are people who already trusted you once, were happy with your work, and are far more likely to hire you again than a brand-new lead. 💰🧽
But here’s the problem: Most business owners never follow up.
That’s where email marketing comes in. It’s simple, affordable, and one of the best ways to stay top of mind, fill your schedule, and increase repeat bookings.
Let’s walk through how to re-engage past power washing customers with smart, friendly, and effective email campaigns that get results. 📈📩
🧠 Why Email Marketing Works for Power Washing
Some people think email is outdated, but the truth is it’s one of the most powerful tools in your marketing toolkit — especially for local services.
Here’s why:
- ✉️ Email feels personal
- 🔁 It’s great for repeat business
- 💵 High ROI — low cost, high reward
- 🧼 You control the message and timing
- 📱 Everyone checks their inbox — even on mobile
In fact, studies show that existing customers are 5x more likely to buy again than new prospects. Your past clients already know your quality — they just need a reminder to book you again.
🧹 Step 1: Build (or Clean Up) Your Email List
Start by organizing all the customers you’ve served over the past 6–24 months. Create a spreadsheet or use a CRM platform like:
- Jobber
- Housecall Pro
- Mailchimp
- ActiveCampaign
Add these details:
- Name
- Email address
- Date of last service
- Type of job (house wash, driveway, etc.)
⚠️ Make sure you have permission to email them — especially if you’re using email software.
📝 Step 2: Choose a Campaign Strategy
You don’t want to blast emails every week. Instead, focus on relevance and timing. Here are a few simple campaign types that work well:
💦 Seasonal Reminders
Subject Line: “Time to Wash Away Winter Grime?”
Send these just before:
- Spring cleaning season
- Summer BBQs
- Fall leaf build-up
- Pre-holiday cleanups
Let customers know it’s the perfect time to refresh their property.
🔁 Time-Based Follow-Ups
Subject Line: “It’s Been 6 Months – Ready for Another Shine?”
If a client had their house washed last year, reach out around the same month to schedule a new service.
🎁 Promotions or Limited-Time Offers
Subject Line: “20% Off Driveway Cleaning – This Week Only!”
Offer:
- Seasonal discounts
- Package deals
- Referral bonuses
Urgency = action. ⏳
💬 Helpful Tips & Education
Subject Line: “3 Reasons to Wash Your Home Before Selling”
Teach customers the value of power washing:
- Extend the life of surfaces
- Improve curb appeal
- Prevent mold and mildew
This builds trust and positions you as the expert — not just a sales pitch.
🌟 Reviews and Testimonials
Subject Line: “See What [Client Name] Said About Our Work”
Share a recent success story to remind past clients how great your service is. Social proof sells!
✏️ Step 3: Write a Great Email
The best emails are short, friendly, and clear. Use a conversational tone like you’re talking to a neighbor.
Here’s a simple format:
Subject Line: “Ready for a fresh clean this spring?”
Body:
Hi [First Name],
Hope you’re doing great! Just wanted to check in — it’s the perfect time to freshen up your home or driveway before the summer rush. We’re offering a limited-time 10% discount for past clients.
Let me know if you’d like to grab a spot — we’ll take care of everything.
Cheers,
[Your Name]
[Business Name]
[Phone Number]
[Link to schedule]
📌 Keep it under 150 words and always include a clear call-to-action.
🧠 Step 4: Automate When Possible
Use platforms like Mailchimp or Constant Contact to schedule:
- Follow-ups 6 or 12 months after a job
- Birthday or holiday greetings 🎉
- “We miss you” messages if someone hasn’t booked in 2+ years
Automation saves time while keeping your brand top of mind — without lifting a finger.
📊 Step 5: Track and Improve
Pay attention to:
- 📬 Open rates
- 🖱️ Click-through rates
- 💵 Bookings or replies
If people aren’t opening your emails, try different subject lines. If they open but don’t book, improve your CTA or offer.
Small tweaks = big impact over time. 💡
🤝 Bonus Tip: Add a Referral CTA
At the end of each email, include:
“Know someone who could use a good power wash? We love referrals — and we’ll give you $25 off your next service as a thank-you!” 🙌
This helps re-engage past customers and gets you new leads. Win-win!
🔚 Final Thoughts
You don’t need to be a marketing expert or hire a fancy agency to use email effectively. A simple, thoughtful campaign can:
- Fill your calendar 🗓️
- Bring back old customers 🤝
- Increase revenue without extra ad spend 💵
All it takes is a list, a good message, and consistency.
So dust off that customer list, write your first campaign, and start reconnecting with the people who already believe in your work.
Your next job might just be sitting in someone’s inbox. 📬🧼
