Running a power washing business isn’t just about blasting away grime—it’s about building a predictable, profitable operation. And that starts with knowing where you’re going each month.
Setting smart sales goals and forecasting your growth gives you clarity, motivation, and a roadmap for making better decisions—from hiring to marketing to budgeting. 💡
In this guide, we’ll break down how to establish realistic targets, forecast revenue, and track your numbers like a pro—even if math isn’t your thing. 🔢🧼
🧠 Why Goal Setting and Forecasting Matter
If you’re winging it each month—hoping the phone rings and jobs trickle in—you’re playing defense, not offense.
Here’s what proper forecasting helps you do:
✅ Anticipate slow seasons and busy spikes
✅ Plan marketing efforts around targets
✅ Know when to hire (or not!)
✅ Measure team performance
✅ Keep cash flow consistent
✅ Stay motivated and focused
In short, you stop guessing and start growing. 🚀
📈 Step 1: Review Your Historical Data
Start by looking backward. Gather your numbers from the past 6–12 months:
- 🔢 Total revenue per month
- 🔄 Number of jobs completed
- 💵 Average ticket size (revenue per job)
- 📆 Seasonal trends (what months are busiest?)
Even if your business is new, track whatever data you do have—even if it’s just three months. You can’t predict the future without understanding the past.
🧮 Step 2: Set a Monthly Sales Goal
Let’s say last June you made $12,000 and completed 60 jobs. That’s an average ticket of $200 per job. Use this formula:
Sales Goal = Average Ticket × Number of Jobs
If your goal is $15,000 this June and your average job still brings in $200, you’ll need to book 75 jobs.
This helps you reverse-engineer what you actually need to achieve your revenue target. 🎯
🔄 Step 3: Factor in Seasonal Fluctuations
Power washing is naturally seasonal in many areas. Here’s how to plan accordingly:
| Month | Avg Jobs | Avg Revenue |
|---|---|---|
| January | 10 | $2,000 |
| March | 25 | $5,000 |
| May | 60 | $12,000 |
| July | 70 | $14,000 |
| September | 45 | $9,000 |
| November | 20 | $4,000 |
Don’t just set the same target every month—adjust your expectations and marketing efforts accordingly.
You might even split your yearly goal into:
- 💥 Busy season target (April–September)
- 🌧️ Slow season target (October–March)
This helps you manage your time and cash flow better throughout the year. 🧾📆
🧰 Step 4: Use Tools for Tracking and Forecasting
Ditch the napkin math—there are better ways to forecast growth:
🔧 Software Options:
- Jobber – Tracks revenue and scheduling data automatically
- Housecall Pro – Offers monthly performance dashboards
- QuickBooks – Useful for financial tracking and trend reports
- Google Sheets/Excel – Great for DIY forecasting models
Set up a simple spreadsheet with columns for:
- Goal revenue
- Actual revenue
- Goal # of jobs
- Actual jobs
- Average ticket
- Conversion rate
- Notes (what worked, what didn’t)
This makes trends jump off the page over time. 📊👀
🎯 Step 5: Set Weekly & Team Goals
Breaking your monthly goal into weekly chunks makes it more manageable.
If your goal is $20,000 this month, divide by 4 = $5,000 per week.
Then go deeper:
- How many quotes do you need?
- What’s your average conversion rate?
- How many leads does your marketing need to bring in?
If your techs do sales too, assign personal goals:
- Tech A: $6,000 in booked jobs
- Tech B: $4,000 in upsells
- Team goal: 90% on-time arrival + 5-star reviews
Gamify it. Celebrate wins. Keep everyone aligned. 🥇📈
🧼 Step 6: Analyze and Adjust Monthly
At the end of each month, compare your actual results to your forecast:
| Metric | Goal | Actual | % Met |
|---|---|---|---|
| Revenue | $12,000 | $11,100 | 92.5% |
| Jobs | 60 | 57 | 95% |
| Avg Ticket | $200 | $195 | — |
Then ask:
- What worked this month?
- What slowed us down?
- Did we hit our marketing targets?
- Should we raise our prices or job minimums?
- What’s our plan for next month?
This is how you improve steadily—not through luck, but through intention. 💼
🔄 Bonus Tip: Plan for Growth Scenarios
Use your forecasting to explore “what if” scenarios:
- What happens if we raise prices by 10%?
- What if we hire another tech and take on 10 extra jobs per month?
- What if we launch a membership program?
Map it all out. Numbers don’t lie. Use them to make smart, confident decisions.
💬 Final Thoughts
Sales goals and monthly forecasting might not sound as exciting as rinsing grime off a driveway—but this is where real business growth happens.
When you have clear targets, a plan to hit them, and tools to measure your progress, you stop hoping for success and start engineering it.
So block off an hour, grab your numbers, and set next month’s goals.
Your business—and your future self—will thank you. 📈🧼💪
