How to Build Strategic Partnerships with Local Realtors and Property Managers

If you want to grow your power washing business without spending thousands on ads, there’s one move that can generate steady, repeat income for years to come:

👉 Partner with local real estate agents and property managers.

These professionals constantly need reliable vendors to keep properties clean, marketable, and appealing. Whether it’s prepping a house for sale, maintaining a rental complex, or turning over short-term rentals, your services are a perfect match.

In this guide, we’ll show you how to connect, impress, and build long-term relationships with realtors and property managers who can send you clients over and over again. 🧼📈

🧠 Why Realtors and Property Managers Are Goldmines

Let’s break it down:

🏠 Realtors need properties looking their absolute best before listing them. Clean siding, sparkling driveways, and grime-free roofs increase curb appeal and help sell homes faster.

One-time but high-value jobs
Often referred to new homeowners
Can lead to neighborhood visibility and word-of-mouth

🏢 Property Managers handle apartments, condos, HOAs, and commercial buildings. They need routine, ongoing cleaning services to keep tenants happy and properties in good condition.

Recurring contracts
Multiple properties under one manager
Consistent source of work

In both cases, you’re solving a problem they deal with constantly — and if you’re reliable, they’ll keep coming back.

🧱 Step 1: Get Your Professional Materials in Order

Before reaching out, make sure your business looks credible and polished. You want to stand out as a pro.

✅ Business website with clear service info and gallery
✅ Professional email address (e.g., info@yourcompany.com)
✅ Logo and branding materials
✅ Business cards or flyers tailored to realtors/property managers
✅ Proof of insurance and license (if applicable)
✅ A few testimonials from homeowners or past clients

These details build trust — especially for people who deal with vendors every day. They’ll notice the difference.

📬 Step 2: Make the First Move — Outreach Strategies

Now it’s time to connect.

Option 1: Cold Email or DM

Look up local real estate agents or property managers in your area. Most have websites or Instagram pages.

Send a message like:

Hi [Name],
I run a local power washing business, and I specialize in helping agents like you get homes ready for listing. We do siding, driveways, roofs, and more. I’d love to offer you a free estimate or even a trial job on your next listing — no obligation.

Here’s a link to our gallery and reviews: [your website]

Let me know if you’d be open to a quick call or meeting!

Make it short, respectful, and solution-focused.

Option 2: In-Person Drop-By

Print out some professional flyers and business cards. Visit local real estate offices or property management firms.

Introduce yourself, smile, and say something like:

“Hi, I’m Mike from ClearShine Power Washing. We work with agents and managers around town to clean properties before listings or between tenants. I wanted to drop off my info — we’re fast, reliable, and fully insured.”

You’ll make a bigger impression face-to-face. Be friendly — not pushy. 🙋‍♂️📄

Option 3: Network Locally

Join your chamber of commerce, BNI (Business Network International), or real estate-related networking groups. Show up consistently and offer value.

🧽 Step 3: Offer a Win-Win Deal

Want to stand out instantly? Offer them something useful.

Try:

💰 A realtor referral discount (e.g., “10% off for your first client”)
🏠 A listing package deal (e.g., “House wash + driveway + front walk for $299”)
📸 Free before-and-after photos they can use in their listings
⏱️ Next-day availability for rush listings

Property managers love bundled pricing and reliable schedules, so you might offer:

Monthly cleanings at a set rate
Discounts for multiple units or buildings
Emergency cleanups for move-outs or damage

Make it easy for them to say yes. ✅

🧑‍🔧 Step 4: Be Reliable, Fast, and Communicative

Once you land that first job, you’re under the microscope. Realtors and managers don’t just want quality work — they want zero stress.

Deliver:

On-time arrivals
Clear, fast communication (texts, emails, calls)
Before/after photos without asking
Invoices or receipts with no delays
Proactive problem-solving

This group will notice and reward consistency. They don’t want to keep hunting for new vendors. If you’re excellent once, you’ll be their go-to from then on. 📆🔁

📲 Step 5: Follow Up and Stay in Their Orbit

After a job, follow up with a thank-you message:

“Thanks for letting us clean up [address]! If you ever need a fast quote for another property, just shoot me a text. I’d love to help again.”

A week or two later, send a friendly check-in or update:

“Hi [Name], just wanted to share a few recent before-and-after photos in case you have any upcoming listings. Let me know if I can help out!”

This keeps you top-of-mind without being annoying. 👍

🧠 Bonus: Offer Marketing Support

Want to become even more valuable? Help realtors and managers look good to their own clients.

You could:

Email them watermarked photos they can post
Create a “Pre-Sale Curb Appeal Checklist” with your logo
Tag them on social media when you work on their listings
Offer free tips for keeping properties clean between services

Now you’re not just a vendor — you’re a partner. 🤝💼

🛑 Mistakes to Avoid

❌ Acting too salesy or desperate
❌ Failing to follow up
❌ Not having business insurance or paperwork
❌ Missing appointments or being late
❌ Underpricing yourself too much to “win the job”

You’re working with professionals — meet them at that level. They appreciate confidence, clarity, and service.

✅ Final Thoughts: Build Long-Term Relationships, Not One-Off Jobs

Partnering with realtors and property managers isn’t about spamming business cards or begging for work. It’s about showing that you’re reliable, easy to work with, and make their job easier.

These relationships can bring in: