Creating Packages and Bundles to Increase Revenue

If your power washing business is pricing everything à la carte — one service at a time — you might be leaving serious money on the table. 💸

Here’s the truth: People love bundles. Whether it’s fast food meals, streaming subscriptions, or spa packages, bundling creates the illusion (and often the reality) of value — and encourages customers to spend more.

In the power washing world, bundling your services into smart packages can:

Boost your average ticket price 📈
Improve customer satisfaction 😄
Differentiate your brand from competitors 🧼
Encourage repeat and seasonal bookings 📆

Let’s walk through how to build service packages that sell themselves — without looking pushy or gimmicky.

💡 Why Bundling Works

Bundling taps into consumer psychology. When services are grouped together:

It feels like a deal (even if the price isn’t much lower)
It simplifies decision-making for the customer
It increases perceived value — they feel like they’re getting more

Think about it: Which sounds more appealing?

“We can clean your driveway for $150.”
— or —
“Our Spring Refresh Package includes a driveway cleaning, front sidewalk rinse, and garage door wash for just $225.”

Even if the driveway cleaning is your main service, bundling it gives customers more value — and lets you upsell naturally.

🧰 Step 1: Identify Your Core Services

Start by listing all the services you offer. Examples might include:

House washing
Roof cleaning
Gutter cleaning
Driveway/sidewalk cleaning
Deck or fence cleaning
Patio washing
Graffiti removal
Commercial storefront washing

Next, group services that logically go together. For example:

Exterior combo: House + gutters + roof
Ground package: Driveway + walkway + front steps
Entertainer’s special: Patio + deck + outdoor furniture
Curb appeal bundle: House wash + driveway + windows

💡 Tip: Think like a homeowner or realtor. What would they want cleaned before a party, open house, or seasonal change?

🏷️ Step 2: Name Your Packages with Purpose

A strong package name creates clarity and curiosity. Use creative, benefit-driven language that feels customized — not corporate.

Some ideas:

“Spring Refresh”
“Pre-Sale Curb Appeal Boost”
“Ultimate Exterior Clean”
“Rental Property Turnover Package”
“Clean & Protect Combo” (includes sealing or soft washing)

Avoid bland labels like “Package A” or “Combo 1.” Make the package sound intentional and results-oriented.

💵 Step 3: Price Your Bundles for Profit

Here’s where many business owners get it wrong: they discount too heavily when bundling. The key is to offer perceived value — not give everything away.

Let’s say your services are normally priced like this:

House wash: $300
Driveway: $150
Gutter cleaning: $100

Together = $550

You might bundle all three into a “Complete Home Exterior Package” for $499 — a $51 discount. Enough to feel like a deal, but still profitable.

Pricing Tips:

✅ Bundle value: Aim for a 10–15% discount max
✅ Keep your base costs in mind (labor, materials, time)
✅ Always show the savings (e.g., “$499 — normally $550!”)
✅ Include optional add-ons (e.g., “+ $75 for window rinse”)

📊 Step 4: Create Tiers to Match Different Budgets

Not every customer has the same needs — or budget. Offering 2–3 tiers of packages helps cover more ground.

Example:

Package Name	Includes	Price
Basic Refresh	House wash only	$300
Premium Curb Appeal	House wash + driveway + front sidewalk	$425
Ultimate Home Detail	House wash + driveway + gutters + patio	$599

Now, instead of asking, “Do I want a house wash?” your customer asks, “Which package should I choose?” — a subtle but powerful shift in psychology. 🧠

📞 Step 5: Train Your Team to Offer Bundles

If you or your team provide in-person quotes or phone estimates, make sure they’re confident in presenting the packages.

Instead of:

“We can clean your house for $300.”

Try:

“Most of our clients go with the Premium Curb Appeal package. It includes a full house wash, your driveway, and sidewalk for $425 — and you’re saving about 10% compared to booking separately.”

Notice the subtle recommendation and value pitch.

Encourage your techs to mention add-ons or seasonal offers when on-site. A well-timed suggestion like, “While I’m here, would you like the patio done too?” can boost the job total with minimal extra effort. 🎯

📲 Step 6: Market Your Packages Online

Don’t just rely on in-person quoting — put your packages front and center on your:

Website 💻
Google Business Profile 📍
Social media pages 📱
Email newsletters 📧
Job quotes and invoices 📄

Highlight benefits clearly:

“Save time and money with our seasonal packages!”
“Get your home market-ready with our Realtor Bundle.”
“Spring into clean with our most popular combo!”

Use visuals (before-and-after pics of bundled services) and bullet points for clarity. Make it easy for customers to say, “Yes, that’s what I want!”

📆 Step 7: Offer Limited-Time or Seasonal Bundles

People are more likely to act when there’s urgency.

Tie packages to events or seasons:

🌸 Spring Cleaning Special: House + deck + driveway
☀️ Summer Outdoor Entertainer: Patio + furniture + fence
🍂 Fall Gutter Combo: Gutter cleaning + house wash
🏡 Pre-Listing Realtor Package: Curb appeal booster

Set an expiration date or limited slots available:

“Only 10 spots left this month — book now!”

🔁 Step 8: Use Bundles to Increase Repeat Business

Once a customer tries a bundle and sees great results, it’s easier to bring them back.

Use follow-up messages like:

“Hi Jamie! Hope you loved the Spring Refresh Package. Want to lock in our Summer Exterior Detail? Returning customers save 10%!”

Use packages to create a cleaning routine, not just a one-time visit.

You can also create subscription-style bundles for property managers or landlords who want monthly or quarterly cleanings.

❌ Common Mistakes to Avoid

❌ Bundling random services that don’t make sense together
❌ Offering bundles without showing the savings
❌ Giving discounts that eat into your profit
❌ Not updating packages based on seasons or customer demand
❌ Failing to promote the bundles consistently

Remember, the bundle is only effective if it’s relevant, valuable, and easy to choose.

✅ Final Thoughts: More Value, More Revenue

Bundling services isn’t just about squeezing extra dollars from customers — it’s about helping them make better decisions and seeing better results from your work.

When done right, packages: