If you’re in the power washing game, you already know that getting a new customer can be tough and expensive. But keeping an existing one? That’s where the real money is. 💸
Offering well-structured package deals not only boosts your revenue per visit—it also creates a loyal customer base that books you again and again. Instead of one-time cleanings, you’re building long-term relationships that pay off month after month and year after year. 📆✨
In this article, we’ll break down how to design, price, promote, and deliver power washing packages that keep clients coming back for more.
🎯 Why Package Deals Work
Offering packages is a powerful retention strategy because:
✅ Customers save money while you earn more
✅ They reduce the number of gaps in your schedule
✅ You stand out from “one-and-done” competitors
✅ Customers are more likely to refer others when they’ve invested in you long-term
✅ It’s easier to upsell when trust is already built
Package deals turn your service into a system, not a transaction. 💼🔁
🧰 Step 1: Decide What to Include
Start by bundling your most in-demand services into packages based on frequency or need.
Here are a few smart combos:
🔹 Basic Bundle
- House wash
- Driveway cleaning
- Gutter exterior rinse
🔹 Premium Bundle
- Soft wash siding
- Deck wash
- Concrete cleaning
- Fence or patio
🔹 Annual Maintenance Plan
- Spring house wash
- Summer patio/fence
- Fall gutter cleaning
- Winter rust or salt removal
🧠 Tip: Always include services with high value but low time commitment (like sidewalk rinses or spot treatments).
💰 Step 2: Price It for Value (Not Just Discounts)
Many owners underprice packages thinking the discount is the draw. Instead, highlight the value of the convenience and quality.
Here’s a smart pricing approach:
- Add up the cost of each service separately
- Bundle it at 5–15% off total
- Or offer a bonus service rather than a discount (e.g., “free sidewalk rinse with every deluxe package”)
🎯 Make it feel like a deal without cutting into your profits.
🧼 Step 3: Offer Recurring Packages
Instead of just bundling services, offer service frequencies:
🟢 Quarterly Plan
🟡 Bi-Annual Plan
🔵 Annual Renewal Discount
Set reminders and rebook customers before the next cleaning is due. This helps:
✅ Secure revenue months in advance
✅ Predict your schedule and income
✅ Build customer trust and brand loyalty
💬 “We’ll reach out every 6 months so you never have to worry about mildew buildup again.”
🧾 Step 4: Put It in Writing
Don’t just mention your package deals in passing. Create:
- A dedicated page on your website
- Print flyers or door hangers
- A simple one-page PDF you can email or leave behind
- A clear description on your invoice system or booking platform
Make it easy to see, easy to understand, and easy to choose. 📄✅
📣 Step 5: Promote Your Packages Strategically
Get the word out with targeted promotion:
📩 Email Campaigns
Send offers to past customers:
“Ready for a clean slate this season? Check out our Spring Clean Bundle and save 10%!”
📱 Social Media Posts
Show off before-and-after photos with package pricing.
💬 On-Site Upsells
While finishing a job, say:
“Many clients book our seasonal package to keep everything looking great year-round. Want me to show you the options?”
🚪 Leave-Behinds
Include a small brochure with every completed job. Consistency builds curiosity and conversions.
👥 Step 6: Build Trust with Loyalty Incentives
Make your packages part of a loyalty system:
🎁 Every 4th visit gets a free add-on
💵 Refer a friend, get $25 off your next package
📅 Auto-renewing package with locked-in pricing
Customers love knowing they’re getting rewarded for sticking around.
🛠 Step 7: Make It Easy to Book
No one wants to jump through hoops.
✅ Let customers book directly from your website
✅ Offer text/email reminders
✅ Use scheduling software that can handle recurring services
✅ Accept deposits or recurring payments to reduce no-shows
🧠 The smoother the experience, the more likely they are to say “yes” on the spot.
📊 Step 8: Track Your Retention Metrics
Once you launch your packages, track:
📈 Rebooking rates
💰 Revenue per customer
🧽 Average number of services per year
📣 Number of referrals from package clients
Use this data to refine your offerings, reward high-value customers, and identify what’s working (or not).
💬 Final Thoughts
Package deals are one of the most powerful tools in your power washing business. They reduce churn, boost earnings, and build long-term relationships with your customers. Instead of chasing new leads every week, you’ll enjoy predictable income from clients who love your work and trust your process. 🔁🧼
Take time to design packages that make sense for your clients and your business—and make them part of your sales pitch, marketing, and daily operations.
