In the power washing business, it’s easy to focus all your energy on the big-ticket jobs — full house washes, driveway cleanings, or roof soft washes. But what if I told you that the real money is often hiding in the smaller details?
That’s where add-on services come in. 🧽✨
In this guide, we’re diving deep into how you can price add-on services to boost profits, increase your average ticket size, and deliver more value to your customers — all without overcomplicating your business. Let’s go! 💼💦
🧩 What Are Add-On Services?
Add-on services are those extra offerings you provide alongside your core service. These might include:
- Gutter cleaning 🪣
- Patio or deck washing 🌞
- Fence cleaning 🪵
- Driveway sealing 🛢️
- Window washing 🪟
- Trash bin or dumpster pad cleaning 🚮
- Solar panel cleaning ☀️
- Rust or oil stain removal 🧪
They’re usually smaller jobs that complement a bigger service — and they often take less time than people think. That’s what makes them perfect for upselling.
💡 Why Add-Ons Are a Game-Changer
If you’re only offering one-size-fits-all pressure washing, you’re leaving easy money on the table.
Here’s why add-ons matter:
✅ Higher Revenue Per Job
Let’s say your base house wash is $300. If you add:
- $50 for gutter cleaning
- $75 for patio washing
- $40 for trash bin cleaning
…you’ve just increased the ticket to $465 — a 55% boost — with minimal extra effort. 💰💪
✅ Less Customer Resistance
Customers are already prepared to spend. Add-ons feel like a “small” extra when bundled with a larger service.
✅ Builds Loyalty
Offering full-service care shows professionalism and thoughtfulness. Clients appreciate not having to find multiple vendors.
📐 How to Set Profitable Prices
Now that we know the why, let’s talk about the how. Pricing add-ons is part art, part math. Here’s a framework to follow:
1. Calculate Time and Labor
Estimate how long each add-on takes. For example:
- Gutter cleaning: 30–45 minutes
- Patio wash: 20–30 minutes
- Trash bins: 10–15 minutes
Multiply by your hourly labor rate to determine your minimum price.
If your labor rate is $75/hour and an add-on takes 30 minutes, the base cost is $37.50.
2. Factor in Supplies and Wear
Add in the cost of:
- Chemicals (e.g., degreasers, mildew treatments)
- Fuel
- Extra wear and tear on equipment
Even if it’s only a few bucks, build it into your pricing.
3. Add Your Profit Margin
Once you know the cost, add at least 50–100% markup, depending on local competition and perceived value.
Example: If gutter cleaning costs you $40 to perform, price it between $80–$100.
4. Keep Pricing Simple
Don’t overcomplicate things with too many pricing tiers. Offer clean, easy-to-understand options like:
- “Gutter Clean-Out: $99 Flat”
- “Patio Wash: $75 up to 200 sq ft”
- “Add Trash Bin Wash: $25”
The clearer the pricing, the more likely customers are to say yes. ✅
🎯 Bundle for Better Sales
One of the easiest ways to increase sales is through service bundles. Create packages like:
🧼 “The Essentials” – $399
- House wash
- Gutter cleaning
- Front walkway wash
🧽 “Curb Appeal Deluxe” – $599
- Full exterior wash
- Driveway + patio
- Trash bins
- Window rinse
Bundle pricing gives the illusion of value while raising your average ticket.
🛑 Avoid These Pricing Mistakes
As you build your add-on pricing, watch out for these common errors:
❌ Underpricing to “Be Competitive”
If you’re barely breaking even, you’re not building a business — you’re burning out.
❌ Not Charging for Time-Intensive Extras
Removing oil stains or heavy mold? That takes skill and materials — and deserves a higher rate.
❌ Offering Add-Ons for Free
Never give away an add-on just to win a job. Discount it strategically only if part of a high-ticket package.
💬 How to Present Add-Ons to Customers
The way you introduce your add-ons can make or break the sale. Don’t be pushy — be helpful.
During the Estimate:
“While we’re already washing the house, many clients choose to add a patio or gutter clean at a discount. It saves time and keeps everything looking fresh.”
On Your Website:
List each add-on with a clear price and benefit:
- “Window Wash – $49: Remove grime and boost curb appeal instantly.”
On Invoices or Proposals:
Create checkboxes for add-ons, so the customer can opt in easily:
- ☑️ Deck Wash – $79
- ☑️ Trash Bin Sanitizing – $25
- ☑️ Rust Removal – $60
Visuals = more upsells. 🧾👀
📈 Track Your Numbers
As your business grows, track:
- Which add-ons sell the most
- What your average job ticket is
- How much time each add-on really takes
- Customer feedback on value
Use that data to refine your offerings and maximize profitability.
🔚 Final Thoughts
You don’t need to overhaul your business to boost profits — you just need to get smarter about the services you already offer. 🧠💼
With the right pricing strategy, add-ons can become the backbone of a power washing business that:
- Earns more per job 💸
- Builds stronger client relationships 🤝
- Stands out with more complete service 💯
So take a few minutes this week to define, price, and promote your top 3–5 add-on services. Your bottom line will thank you — and so will your customers. 💧🧽
